Search Engine Optimization and Internet marketing

To set a wrong idea straight, by Search Engine Optimization (SEO) we mean "allowing a search engine to recognize the relevance of a web page and index it correctly". So no sneaky trics, but making clear to a search engine what a webpage is all about.

Why does a website need Search Engine Optimization ?

Search engines use automated processes. Websites are scanned by a robot (spider) that analyzes the content of a web page. If a search engine can't determine the relevance of a webpage this page gets a bad ranking or no rank at all.

A bad ranking means no listing on the first page but maybe on page 100 or no listing at all. Evenso many companies and organisations think their website is a shopwindow. Too bad if that shopwindow is not visited at all. Making the website has cost a lot of money but without relevant visitors it was just a waste of money.

By taking into account what search eninges think is important and knowing their limitations you are in the business of search engine optimization. You help the search engine to determine the relevance of a webpage. At some point it was enough to add a META tag KEYWORDS with a load of keywords, but nowadays that doesn't help anymore. Google ignores the META KEYWORDS at all, but some smaller search engines still use them.

Internet marketing

Today search engines look for the content of a webpage, the story, what is this page all about. A webpage with only a few pictures and three textlines offer no relevance. Not for a search engine and not to a visitor as well. That is why we need Internet Marketing.

Look at your website as your potential visitor just like a marketeer would do. Ask yourself who do you want to visit your website, what are these people looking for, why are they looking for it and how can you organization helpt them.

Finding Keyword phrases

The next question is: what search phrases will these people use to find your kind of product. This means real marketing research on your targeted prospects and checking how frequently these search phrases are used in real life.

Producing Content

Producing the right content is an essential part of Internet Marketing. Write your offer in such a way that it appeals to your targeted prospects. Give useful information about that subject and lead the customer  to the shopping-cart and to the checkout by making a good formulated offer. If the story is good, the search engines will recognize the relevance and will reward that by giving a valuable ranking. Search Engine Optimization by Internet Marketing, do it both because these strengthen each other enormously.

Website structuring

Search engines and visitors like a plain and simple website structure, good content, easy navigation and quick access.

Navigation, frames and Javascript

Make the navigation clear. Using frames is a disadvantage for your ranking. Apart from that, frames are not HTML4 transitional.  Zorg daarom voor een duidelijke navigatie. Het gebruik van frames is zeer nadelig voor de ranking in de zoekmachine. Javascript can have a negative influence on spiders because it is not always clear to which page Javascript hyperlinks will goto. And not every visitor allows JavaScript, so it is less user friendly.

Flash intro syndrome

In my opinion, Flash is invented to let webdesigners show off with an intro showing "Look what I can do with Flash". Ask around, almost everybody (99%) will look for the Skip Intro button right away. Nobody is interested in a Flash intro, people want content, right now!. Search engines can't index it, users don't want it and webdesigners cost loads of money. Don't do it, period.

Pop-ups

Why do you think there are plug-ins that can block pop-ups ? Only a few people are happy with pop-ups and for search engines they are no good. If you are serious about Website Optimization and Internet Marketing, you don't use pop-ups.

Dynamic pages

Webdesigners like to use a CMS, a Content Management System, to make a website maintainable. Most CMSes produce webpages dynamically. The URL of a dynamic webpage often contains a quotation mark, like:

http://www.mysite.com/content.asp?page=home&menu=mainmenu&language=English.

Search engines are reluctant to index dynamic content, because dynamic means it can change even per session, which makes it harder to weight the relevance.

For that reason it is better to offer dynamically generated content in a static looking way. Even when your website is made using a CMS that produces dynamic pages, URLs can be shown like static ones.

We help you to make your website score

The effect of good content, clear structure, search engine optimization and Internet Marketing has a tremendous impact on our company and we really like to help your company to achieve the same success.

Training and advice

Through training and advice togheter we will walk through all steps of Internet Maretking, good search phrases, appealing content and a good ranking in the major search engines. Togheter we will choose one subject and optimize the related webpage for relevant keywords. You will be advised about the structure of your website and how you can improve this to make your website better accessible for users and search engines.

The training's objective is to learn how to optimize the rest of your website to get the same result.

Especially for webdesigners, we have an advanced training that includes in-deep information about website structure, navigation and presenting dynamic pages as static pages.

Website optimization by us

If you want us to optimiza your website, we can do that as well. We will talk to your marketeer and webdesigner and we will optimiza your website within the discussed boundaries.marketing talk to your maAls u de website optimalisering wilt uitbesteden, ook dan bent u bij ons aan het juiste adres. Toghether we will make a wishlist and inform you about the possibilities.

Supporting software

In the training the SEO softtware WebPosition is included. This software helps you optimize your website and measure your ranking. This software can also be purchased separately and you can download the trial version from our WebPosition page.

Resume

Search Engine Optimizationa and Internet Marketing are two powerful tools to find searching prospects. It really works ! On this page you can find even more information about Search Engine Optimization and Internet marketing

Do you want your website to work for you as a marketing tool ? Then contact us for more information.