Your website: nr1 on Google !

For many a dream, but when it is done right this is certainly achievable.

At first we thought it could not be done, but we have gained the knowledge to make a website score very well in search engines. We applied this knowledge on our own website and the results are overwhelming. We have a separate page on Search Engine Optimization and Internet marketing.

We like to help you streamlining you website. Being found in the search engines on relevant search phrases is very important. Our aim is to let you do it yourself afterwards. You are the owner of your website and who knows your products and services best ? You ofcourse!

Why is Search Engine Optimization important ?

Your website is a shopwindow showing products, services, opinions, education and so on. And what is the result if interested people can't find your website ? A lot of work done for nothing.

If your website, or at least the most relevant pages are optimized for relevant search phrases, search engines reward this by offering it to searching people. Ethically correct Search Engine Optimization is nothing else than dressing up your shopwindow to attract the right people for the right reasons.

Why do search engines cooperate ?

Search engines sell advertisements, simple as that. More visitors for a search engine means more value for the advertisements. Visitors are interested in the best answer to their questions so a search engine benifits from offering the best matching content first.

It is your task to let your webpages be found well on relevant search phrases. By using Search Engine Optimization your pages can be nr1 on Google, Yahoo and other search engines.

How can I get a page ranking nr1 on Google ?

There are a lot of details that count when it comes to being found in the search engines. That is why we offer an interactive training. The most important issue is that you have something to tell about the selected subject. Without good content, all the rest is lost effort.

Shortly it comes down to a correct implementation of these subjects:

Marketing research phase

• Defining relevant search phrases for each subject.
• Verifying if these search phrases are used in real life (search frequency).
• Measuring the current ranking in the search engines, this indicates the starting point.
• Competition research, how well are competitors ranked and why.
• Measuring link popularity.

Implementation phase

• Writing a good (relevant) story on the chosen subject.
• Optimizing this page so it meets the judging criteria of the search engines.
• Verifying the optimization with a tool like Webposition.
• Submitting the website to several search engines.

Guarding phase

• Monthly ranking guarding on several major search engines.
• Fine tuning your page if the results are insufficient.
• When another site scores better, determining why the search engine honours this site with a better relevance.

How do I do that in practice ?

Call or e-mail us for a meeting, see the contactpage for this. We'll discuss your website, your vision and your subjects. Toghether we will choose one and walk through the process from start to end. In this process you will gain the knowledge to repeat this proces by yourself, so you can achieve rankings of nr1 on Google for the rest of your website.

Supporting tools are very important and are included in the training. The SEO tool WebPosition helps solving most important optimization issues and can be ordered from us starting from $ 149.

Apart from that there are several practical and important issues that are explained during the training. In this process you will execute all actions while we will assist you as coach and advisor. You will learn best by doing everything by yourself.

What is allowed and what is forbidden ?

There are ways to fool a search engine. When caught, such a site is removed from the search engine immediately. When you suspect a site from malpractice, you can file your complaint. For instance at:
http://www.google.com/contact/spamreport.html

Allowed, even deisred

• Providing good content on a subject that informs visitors well
• A completely finished website, without "under construction" pages.
• A plain and simple internal link structure.
• Getting normal, relevant external links.

Not recommended

• Making a website for search engines. It;s better to make a website for visitors.
• Using hidden or very small text on your website.
• Pages that are stuffed with unrelevant keywords.
• Submitting websites that are still "under construction".

Forbidden, don't do it

• Fooling the search engine's spider.
• Copying pages with the same content on another website.
• Building unrelevant links, using linkfarms.
• Checking your ranking every day with WebPosition, once every 4 weeks is frequent enough.

More information about this subject can be found on the webmaster information pages of the searche engines:

http://www.google.com/intl/en/webmasters/ for information about Google.

Resume

If you want your website to score nr1 on Google and you want a hands-on training, we like to help you out. Please contact us to discuss the details.